A couple of radio ruminations

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Traffic Gridlock

A couple of radio ruminations while driving in the car this week:

  1. Why does Rozerem (a prescription drug meant to help people fall asleep quickly) have to advertise that its side effects include drowsiness? Isn't that sort of the whole idea?
  2. Why does KSL almost always say that "traffic brought to you by [advertiser]?" Why would anyone want to patronize a business if they're (apparently) claiming responsibility for this mornings gridlock?

—Michael A. Cleverly

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